According to Lauren Hartman at FoodProcessing.com, new research from Mintel predicts a boom in the baby food market following five years of sluggish growth. Neilsen’s 2015 Global Baby Care Survey corroborates the predictions, showing the fastest growth in developing markets, although 46% of baby food sales still comes from the U.S. and Europe.
Hartman reflects that sales may have slowed because many millennial parents were making their own baby food using less sugar, sodium, and artificial ingredients. Now, though, demographic forecasts show a new wave of Generation Y women entering childbearing years, along with fast-growing Hispanic populations in the U.S.
The article goes on to cite examples of several baby food and drink processors that are preparing for the predicted growth by developing “more better-for-you products to accommodate the healthy food movement in convenient packaging, with clean labels − perhaps more important for babies and toddlers than for any other segment of the food market.”
Source: FoodProcessing.com. New Developments in Foods for Babies and Toddlers