New Partnerships Expand Closed-Loop Advertising for Grocery and Health & Beauty Brands
NEW YORK, NY – JUNE 21, 2016
HookLogic, the pioneer of performance marketing for brands, today announced that brands will now be able to drive featured placement and increase sales on leading consumer packaged goods (CPG) retailers, Instacart, FreshDirect, and Drugstore.com. The new sites join the ranks of leading CPG retailers already partnered with HookLogic, including Walmart, Tesco, Target, Asda, Peapod, and Costco.
“We are quickly aggregating the digital aisle for CPG brands, providing closed-loop performance marketing opportunities at massive scale,” said Jonathan Opdyke, CEO of HookLogic. “U.S. CPG sales are moving online at a faster pace than ever before and we’re excited to partner with many of the innovative retailers helping to drive that trend.”
According to Business Insider Intelligence forecasts, the United States online grocery sales are projected to reach $18 billion by 2018, as consumers become more accustomed to buying groceries and consumable goods online. Additionally, a March 2016 Boston Consulting Group report indicated that it takes more than brick-and-mortar market share to guarantee an advantage in winning the digital shelf. According to the report, “Winners get in early, with strategies and campaigns designed for digital.” Furthermore, the findings underscored how brands taking the lead maintain prominence and, “frequently increase their leads because sales rankings and e-commerce algorithms are self-reinforcing.”
“We’re excited to partner with HookLogic to provide our brand partners with an innovative opportunity to amplify their brand presence within the FreshDirect shopping experience,” said Michelle Harmon-Madsen, SVP Brand Partnerships for FreshDirect. “Additionally, the cross-category promotion allows customers to discover new products as well as great favorites across every shopping page.”
“We’re continually looking for ways to drive innovation for our partners on Instacart, and HookLogic’s customer friendly media program perfectly fits the bill,” said Nilam Ganenthiran, SVP of Business Development and Strategy at Instacart. “As consumers change how they shop for groceries and home goods, HookLogic provides a powerful way for brands to reach them right at the point of purchasing intent and leverage the unique marketing opportunities Instacart provides.”
HookLogic has created a vibrant marketplace where brands compete with brands to drive incremental sales, while retailers improve margins and gain an edge in a competitive market. The company has maintained strong growth and was recently named one of “20 Startups All Retail eBusiness Executives Should Know in 2016 (March 2016),” by Forrester Research. HookLogic also announced the opening of a Paris office as it carries out its aggressive international expansion plans.
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft, and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo and Toronto. For more information, please visit www.hooklogic.com or call (646) 467-8200.
Finn Partners for HookLogic
Valerie Beesley, 646.202.9767