Xavier urges food brands to waste no more time. Attribution technology systems can deconstruct and recontextualize your data so you can more quickly respond to consumer questions, increase your sales, and identify opportunities for reformulation and innovation.
Granular attribution can also help you take better advantage of other technologies, says Xavier. In other words, you have to have data to get data. Attribution technology can help you gather your granular product data so you can reaggregate it for analysis and benchmarking, making your food brand strategy more competitive.
Source: Food Processing. Power Lunch: The Opportunity in GMO Labeling.