In her monthly FoodBev Media column, Imbibe Marketing Coordinator Ilana Orlovsky highlights five functional ingredients she believes may be poised for growth as consumer demand increases for better-performing food products.
Orlovsky cites factors like versatility, cost-effectiveness, supply chain feasibility, and origin stories rooted in homeopathic treatments for common ailments.
Among the benefits of the ingredients she identifies are relief from chronic stress, improved digestion, hormonal balance, and more efficient fuel conversion capabilities (think MCT oil).
Orlovsky believes, based on her guidelines and the recommendations of industry colleagues, that ingredients like coconut vinegar, maca root, purple corn, and ashwagandha may begin to claim a larger market share in the next year.
Source: FoodBev Media. Five functional food ingredients that may be set for rapid growth