Collaboration Marks First Major Confectionery Company to Offer Co-Branded Meal Kits
LOS ANGELES–(BUSINESS WIRE)–Chef’d, the first and only online meal kit marketplace, today announced a partnership with The Hershey Company (NYSE:HSY) to add the confectionery leader’s iconic desserts to its growing meal kit offerings. The partnership marks the launch of the desserts category for Chef’d as well as the first time branded desserts enter the online meal kit market, giving customers the ability to purchase desserts from HersheysKitchens.com and Scharffenberger.com.
With the home meal kit market growing approximately 3001 percent annually and expected to grow to $36 billion over the next 10 years2, Chef’d provides a new and innovative distribution channel for The Hershey Company’s portfolio of brands that aligns with the shifting ways in which people shop and cook.
“We’re pleased to partner with Chef’d to be the first to bring branded desserts to the meal kit market. Hershey is committed to offering our beloved brands every place where people shop,” said Carrie Lathrop, Manager, E-Commerce and Emerging Channels, The Hershey Company. “The rise of the meal kit market is undeniable – boxes provide unprecedented convenience while maintaining the engaging experience of home baking.”
Through the partnership, dessert preparation will be easier and more enjoyable than ever, as online shoppers can access all of the portioned ingredients needed to create their favorite desserts with just one click. The collection of desserts includes recipes from Hershey’s Kitchens and Scharffen Berger Brand, providing consumers distinctly delicious experiences for all skill levels and taste preferences. Perfect for every day baking needs, the Hershey’s Kitchens recipes are ideal for inspiring creative desserts to share with your family and friends while the Scharffen Berger recipes, featuring the artisan line of chocolates, are created to elevate the dessert experience.
“Hershey is taking a leadership position as the first confection brand to sell dessert kits on our site, and we are thrilled to be working with them to get the kits to consumers nationally,” said Kyle Ransford, founder and CEO of Chef’d. “We think they are trend setting and others are going to follow.”
Since launching last year, Chef’d is widely regarded as having revolutionized the meal kit delivery business through the company’s level of choice, re-ordering flexibility, and helping existing brands enter the market. Consumers will be able to order the Hershey’s Kitchens and Scharffen Berger Brand dessert meal kits on HersheysKitchens.com, Scharffenberger.com, and Chefd.com, when they want, without a subscription or membership fees.
The company, which has partnered with established chefs, notable culinary personalities and trusted organizations, further sets itself apart through the ability to fulfill fresh ingredients direct to consumers on a national basis for major brands.
The recipes from Hershey’s Kitchens and Scharffen Berger can be ordered as standalone offerings or in conjunction with any Chef’d meal. Recipes include Hershey’s Kitchens’ S’mores Cookies, Hershey’s Kitchens’ Red Velvet Cream Cheese Squares, Scharffen Berger’s Flourless Chocolate Raspberry Torte and Scharffen Berger’s Unbelieveable Fudgy Brownies, among others. The prices range from $2 to $4 per serving. For more information, please visit:
Headquartered in El Segundo, Calif., Chef’d is an at-home, high-quality ingredient meal store that partners with celebrated chefs, media outlets and culinary influencers to create recipes that make it easy for anyone to cook like a pro at home. Launched in late April 2015, Chef’d was created to help consumers rethink the home-cooked meal by offering fresh, pre-portioned ingredients that aim to eliminate food waste and in turn cut consumer grocery costs, all without the hassle of subscription or membership fees. Chef’d branded recipes are currently available from noted chefs, health experts and renowned media publications. Follow on Twitter @get_chefd and Instagram @Chefd.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through ‘Nourishing Minds,’ a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
To learn more – Visit: www.thehersheycompany.com