Do Online Grocery’s “Horrible Numbers” Signal Failure?

In News, Trends by Heather Brown0 Comments

In an article today, Food Navigator USA compares online grocery shopping numbers and comments from IRI, Neilsen, and other analytics firms.

A recent TABS Analytics survey shows just 4.5% of consumers regularly purchase food and beverage goods online. CEO Kurt Jetta is quick to point out that growth projections for CPG e-commerce may not equal growth for grocery in particular.

Jetta added in a webinar from TABS:

“For the fourth year in a row, consumers have turned their backs on buying groceries online, no matter how much online grocery retailers try to entice them. Sixty-nine percent of consumers never buy groceries online. With only 15% of consumers stating loyalty to shopping for groceries online, this is not a sustainable business model, especially when you consider the industry loyalty rate benchmark is 70%.”


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