A “unicorn” in startup lingo is a privately held company valued at $1 billion or more. Blue Apron is one of those companies, and they’re disrupting and redefining the food industry supply chain.
According to Fortune’s recent profile, Blue Apron leads the meal kit delivery service revolution with companies like Chef’d, HelloFresh, and Marley Spoon (with Martha Stewart). Most of them rely on partnerships with small farms and local suppliers for the proteins, raw produce, precise oils, spices, and other ingredients that comprise every meal.
Blue Apron has been able to secure $193.8 million in five rounds of venture capital funding. Over 150 meal-kit-delivery services currently compete for consumer loyalty in the U.S.