NPD Group

Consumers Prefer Quick-Service Options While Restaurant Dining Declines

In News, Trends by Melissa Schmitz0 Comments

The restaurant industry will see stalled customer traffic in 2017, according to predictions from market research firm The NPD Group. Visits to quick-service restaurants will see an increase of 1%, and dine-in establishments will see a drop of 2%, NPD estimates.

NPD’s restaurant analyst Bonnie Riggs shared some reasons and insight for these predictions with NRN, including:

  • Grocery stores now offer more fresh prepared items that are pre-cooked or ready to cook at home
  • Lower grocery prices
  • Increased medical costs reduce discretionary income
  • Rising restaurant prices
  • Rising gas prices

Although more and more restaurants are opening, consumers aren’t eating out more. Restaurants will have to be more innovative with technology and strategies to stay afloat.

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