Millennials' food choices

Millennial Preferences Propel Premium Products to the Mainstream Market

In Trends by Melissa Schmitz0 Comments

Millennials’ expectations for food are changing the market, says the new report from Maru/Matchbox. Specifically, qualities previously considered “premium” — like sustainable and locally sourced — have become mainstream expectations. Fortunately for companies producing these products, Millennial consumers are also willing to pay the premium price.

Here are some other the key findings:

What this indicates for brands is that they don’t have to be huge companies to have a slice of the market share. Nor must they compete for the lowest price if their quality is higher.

Companies would do well to maximize online sales strategies to this tech-native generation, and remember social sharing by loyal consumers is free advertising.

Source: Market Wired: Millennials’ Willingness to Pay for Premium Ingredients is Helping to Redefine the Food Industry

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