Millennials’ expectations for food are changing the market, says the new report from Maru/Matchbox. Specifically, qualities previously considered “premium” — like sustainable and locally sourced — have become mainstream expectations. Fortunately for companies producing these products, Millennial consumers are also willing to pay the premium price.
Here are some other the key findings:
- More than 60% of millennials expect foods to be non-GMO.
- Trust in small, local brands is growing faster among Millennials than older generations.
- Over 40% of Millennials say they would shop for food exclusively online if possible. (Read more about online grocery trends and how food companies can set themselves up for e-commerce success).
- Almost 7 in 10 Millennials snap and share their meals on social media.
What this indicates for brands is that they don’t have to be huge companies to have a slice of the market share. Nor must they compete for the lowest price if their quality is higher.
Companies would do well to maximize online sales strategies to this tech-native generation, and remember social sharing by loyal consumers is free advertising.