In 2016, the kombucha market increased 41%, according to a Beverage Marketing Corporation as reported in Beverage Industry. The beverage made its market debut 15 years ago and had a fruitful fermentation of business in its imbiber base before bursting up to $534 million wholesale last year.
Kombucha has officially bubbled up the market chain from a foodie novelty to a mainstream drink. Case in point: PepsiCo recently purchased KeVita, a well-known brand of kombucha and probiotic drinks.
Though the beverage may grow in its mainstream appeal, experts don’t expect the segment to maintain the same level of growth year over year due to the higher price point and because the distinct taste may not be everyone’s cup of tea.