When it comes to making food purchasing decisions, Millennials prioritize health, taste, sustainability, and company transparency, according to a recent analysis of 12.5 million social media posts and other online commentaries.
The study, conducted by CBD Marketing, found consistent likes and dislikes among Millennials. Millennials represent $10 trillion in lifetime buying power. Smart businesses can take advantage of these insights to develop products that will resonate with this audience and also create targeted marketing campaigns.
Millennial likes
- Cooking and food prep
- Smoothies and breakfast food
- Cultural meals and flavors
- Meal kits and alternative food delivery methods
- Environmentally conscious, transparent food manufacturers
- Specialty grocery stores like Trader Joe’s and Whole Foods
- Sparkling and plain water, green tea, alternative juices, and drinks promoting natural energy, digestive health, and immunity
- Plant-based milk, kombucha, and cold brew
Millennial dislikes
- Steak and potatoes
- The frozen meal section and snack aisle
- Walmart and other multi-purpose grocery stores
- Pop and soda, fruit juices, and diet shakes
- Fad diet foods, fat-free options, TV dinners, and other convenience foods
- Cow’s milk
- Plain coffee
Want to learn more about what Millennials think about food? Here are some related articles:
- Today’s Millennial: Tomorrow’s Organic Parent
- Report: Millennials’ Food Choices Reflect Their Values and Lifestyle
- Millennials’ Eating Habits Are Changing the Food Landscape
- What Millennials Want From Snack Foods
- 6 Ways the Food Industry is Changing to Appeal to Millennials
