Strong company sales growth and increasingly deep national market penetration necessitated a more consolidated broker resource and centralized brand support
(EFFINGHAM, IL) – FOR IMMEDIATE RELEASE – Hodgson Mill, a national leader in wholesome whole-grain natural foods, has announced a new company “Broker of Record” and official partnership with Alliance Sales & Marketing. Alliance will provide a robust range of services to support and enhance Hodgson’s sales and distribution. The company saw significant sales growth in recent years, which led to an evaluation of its sales structure and broker network to best support that distribution. The agreement with Alliance reflects Hodgson Mill’s decision to seek out a new best-in-class solution provider to serve its nationwide grocery channel accounts and accelerate Hodgson’s rise as a category leader.
In addition to providing nationwide capabilities and boasting extremely strong retailer relationships, Alliance was selected due to its excellent industry knowledge and experience, particularly in data analysis and category expertise. Alliance services for Hodgson Mill will also include ‘back office’ support in the areas of order management and deduction management and processing, which were previously scattered among multiple accounts and lacked central-point coordination and efficiency.
“Alliance marks Hodgson Mill’s first true full-service broker, and we’re confident that they will help drive our sales growth and retail channel representation to the next level,” said Peter Bouchard, Director of Sales. “With the sales growth in recent years, we realized we needed a partner that could provide the expertise and staffing capabilities to provide the best in both customer-facing support and relationships plus back office service; especially data analysis. Alliance was clearly the best fit for us across the board.”
Alliance is the largest independent sales & marketing agency covering the entire United States. The company prides itself on a tradition of bringing high added value to the process of taking consumer products brands to market and building them to category leaders in the supermarket and natural retail channel. These aspects are vital for Hodgson Mill’s diverse product lines and categories. The new partnership officially took effect February 1st of this year.
“We are thrilled to be the new national partner for Hodgson Mill,” stated Alliance CEO Scott Anderson. “Hodgson is an iconic brand that was all natural and good for you long before it became trendy. It seems today that everyone is flocking to create new ‘good for you’ products, but that is what Hodgson Mill has always made. At Alliance, we believe in representing quality foods that are truly good for people, and we look forward to working closely with the team at Hodgson Mill to gain greater exposure for their products through leading retailers across the country.”
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About Hodgson Mill
Hodgson Mill is a family-owned business based in Effingham IL, committed to producing the most nutritious, highest-quality products available. The Hodgson Mill product family includes Stone Ground Flours and Corn Meal, Bread and Baking Mixes, Hot Cereals, Pastas, Gluten-Free products, Sides, and much more. Since 1882, Hodgson Mill has applied the ‘premium quality, nothing added, nothing taken away’ philosophy to all its deliciously traditional foods. For more information visit www.HodgsonMill.com
About Alliance Sales & Marketing
Alliance Sales & Marketing, headquartered in Charlotte NC with 14 regional offices nationwide, is a privately owned, family company that can “do the right thing” for their select clients because of their ability to invest in top resources at the greatest level – enabled by their unique-in-the-industry debt free position. Alliance employs and conducts an ongoing search for the brightest talent in the industry, based on firsthand experience and a deep belief that talented, motivated professionals who love what they do make all the difference when it comes to customer service and success.