Howard will help food processing equipment manufacturers grow their business by transforming their marketing approach from traditional to digital
Denver, CO, July 19, 2018 —
The Growth Co., a company that provides digital marketing services to food processing equipment manufacturers and suppliers, welcomes Camilla Howard to their growth engineering team. Howard has extensive experience leading marketing initiatives to help industrial manufacturers grow their brand. She will expand on The Growth Co.’s recent success by helping suppliers implement the growth engineering methodology and by introducing them to the Food Industry Supplier Marketplace.
Howard started her career in the industry in 2012 at Unitherm Food Systems. As Unitherm’s Marketing Director, Howard launched a digital marketing initiative to improve brand recognition and increase revenue. Those efforts paid off when Unitherm was acquired by Marlen International in 2017. Following the acquisition, Howard stayed on for a year to assist with the integration.
In her role at The Growth Co., Howard will help food processing equipment manufacturers grow their business by transforming their marketing approach from traditional to digital. She will also draw on her experience at Unitherm Food Systems and Marlen International to identify new opportunities for The Growth Co. to provide value for clients in the food manufacturing equipment space.
“In manufacturing, there’s a large focus on the product, the sale, and the service,” Howard commented. “As a result, marketing is often rolled into a sales function. But this is changing. With the transition from print to digital, companies are adopting new ways to engage their audience. There’s an opportunity to reach new customers, through new channels, and it requires a new set of skills and expertise. I’m excited to help more food industry manufacturers grow the same way The Growth Co. helped me at Unitherm.”
“We’re thrilled to have Camilla join our team. We believe that hiring top talent is critical to our success. It’s the reason we’re able to consistently deliver revenue growth to our clients. Camilla’s industry knowledge and digital marketing expertise make her the perfect fit for our team,” said David Folwell, President and CEO of The Growth Co.
About The Growth Co.
Headquartered in Denver, CO, The Growth Co. provides digital marketing services for food processing equipment manufacturers, staffing firms, and staffing industry suppliers. The company pioneered the Growth Engineering Methodology, a data-driven approach to marketing that combines content marketing with growth hacking to create scalable systems that deliver profitable growth. The Growth Co. won the 2017 HubSpot Impact Award for Happiest Customers in North America. Visit www.thegrowth.co to learn more about how the Growth Engineering Methodology can help you scale your business.