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How Growth Engineering Helps Manufacturing Companies Get Ahead

In Sales and Marketing, Trends by Guest Author0 Comments

By David Folwell, The Growth Co. According to the results of Food Processing’s 2017 Capital Spending Survey, food manufacturers planned to spend $17.6 billion on capital projects this year. How much of that business did your company earn? Do you often find that by the time you hear about a new project, your competitors have already had a meeting and …

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85% of Manufacturers Use Content Marketing; 97% Report Success

In Research, Sales and Marketing, Technology by Krista Garver0 Comments

Manufacturers are steadily warming up to the idea of content marketing. CMI’s Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America, released last November, found that 85% of manufacturers use content marketing, and 97% of those who use it report some level of success. In addition, 80% agree that content marketing is an important component of their marketing program, and almost …