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85% of Manufacturers Use Content Marketing; 97% Report Success

In Research, Sales and Marketing by Krista Garver0 Comments

Manufacturers are steadily warming up to the idea of content marketing. CMI’s Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America, released last November, found that 85% of manufacturers use content marketing, and 97% of those who use it report some level of success. In addition, 80% agree that content marketing is an important component of their marketing program, and almost …