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SUMMARY:Improving CPG Product Discoverability and Conversion on the Digital Shelf
DESCRIPTION:CPG e-commerce is booming with a record $9.3 billion in online grocery sales in January 2021 alone. The number of consumers searching for products based on health\, wellness or lifestyle preferences is also experiencing rapid growth with over 200 million Americans searching beyond brand names for CPG products to meet their individual needs. \nWinning the digital shelf at retailers like Target and Walmart amidst these disruptive trends requires CPG brands to create a new type of commerce experience fueled by a new type of product data. The winning brands are tailoring product content to meet rapidly evolving shopper preferences and delivering this accurate\, high-quality content to retailers at the speed of e-commerce. \nIn this webinar you will learn: \n-The hidden risks and opportunities for brands caused by digital disruption.\nWhat brands need to know about how leading retailers like Target and Walmart are embracing health\, wellness and lifestyle programs to boost growth. \n-How leading brands are removing roadblocks and tapping into new data sources and content distribution strategies to excel on the digital shelf (and how to replicate their success). \n-How to improve e-commerce discoverability and conversion across retail channels by creating high-performing product content at initial set-up and optimizing existing product content.
URL:https://foodindustryexecutive.com/food-industry-webinar/improving-cpg-product-discoverability-and-conversion-on-the-digital-shelf/
CATEGORIES:E-commerce
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