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SUMMARY:Maximize Brand Value by Meeting Evolving Consumer Needs
DESCRIPTION:Register for the webinar here \nFrom Ingredion: \nGrow your business by delivering the right combination of product benefits \nDespite recent challenging economic conditions\, most consumers are willing to pay more for certain claims supporting their nutrition and lifestyle preferences. \nUnderstanding the importance of improving the consumer value equation can help brands drive growth and loyalty. This mindset is called Own the AND. It’s about identifying the right combination of ANDs that best help brands deliver their promise\, fulfill their product positioning and maximize their potential. \nUsing Ingredion’s proprietary ATLAS data and research tools\, we can help brands discover new opportunities\, and understand how adding features and benefits will impact product purchase intent and pricing. Our methodology supports understanding the value of on-pack claims\, nutrition\, health\, wellness and/or sustainability benefits by product category and geographic region. \nDuring this event you will: \n– Learn about the tools and techniques to solve for the consumer value equation\n– Explore trends and insights that can help brands add value for their target consumers\n– Discuss real world examples that illustrate how we help our customers apply these learnings \nRegister here.
URL:https://foodindustryexecutive.com/food-industry-webinar/maximize-brand-value-by-meeting-evolving-consumer-needs/
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UID:10000581-1683032400-1683032400@foodindustryexecutive.com
SUMMARY:The State of Workers: An Update on How Employed U.S. Adults Feel About Work
DESCRIPTION:Register for the webinar here \nFrom Morning Consult: \nWith ongoing discussions around Americans’ attitudes towards work and nonstop coverage of the job market\, it can be hard to parse what is happening with the American workforce. Morning Consult data provides context on the workplace through three lenses: economic research on the labor market\, industry research on employees’ feelings about work\, and reporting about how Americans are reacting to layoff headlines. \nIn this webinar\, our analysts and reporters will walk you through our research on these topics and have a lively discussion on the state of the American worker. Join us on Tuesday\, May 2\, to hear more from the Morning Consult team\, including: \nJesse Wheeler\, Senior Economist\, 1:05 PM ET – 1:15 PM \nAmy He\, Analyst Team Lead\, 1:15 PM – 1:25 PM \nEllyn Briggs\, Data Reporter – Brands\, 1:25 PM – 1:35 PM \nRegister today. \nRegister here.
URL:https://foodindustryexecutive.com/food-industry-webinar/the-state-of-workers-an-update-on-how-employed-u-s-adults-feel-about-work/
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