Innovative First-to-Market Bars Feature California Prunes as the #1 Ingredient –
Setting the Stage for Co-branded Packaging and Strategic Integration Opportunities
ROSEVILLE, CALIF. – October 23, 2019 – The world comes to California for prunes, and so does energy bar innovator, Fourpoints®. Denver-based Fourpoints is the first-and-only energy bar to feature California Prunes as the star ingredient.
“The energy bar category is crowded and full of the same old date based and syrup-based bars,” said Kevin Webber, co-founder of Fourpoints. “You have to have a one-of-a-kind product to stand out, and for us, that means a one-of-a-kind ingredient: California Prunes. We created our product out of both passion for outdoor recreation and out of personal need for a low-glycemic, better functioning bar inspired by our families fight with diabetes.”
Fourpoints is disrupting the energy bar market by taking full advantage of the fresh, naturally sweet taste and exceptional nutritional profile of California Prunes.
“California Prunes have a low-glycemic index meaning a slower rise in blood sugar that increases satiety to delay hunger during exercise. This makes prunes an ideal energy source,” said Leslie Bonci, registered dietitian, sports nutrition expert, and California Prune Board nutrition consultant. “California Prunes deliver the nutritional clout of macros (carbohydrates and fiber), micros (vitamins and minerals), and phytos (polyphenols). They are neat little bites that add big taste delight.”
Fourpoints bars are crafted to offer hours of slow-burning energy without the dreaded “spike and crash” typically associated with higher-glycemic bars that make up much of the category, adds Webber.
“We use only the highest-quality ingredients, like prunes – exclusively sourced from California – to make Fourpoints bars,” said Webber. “Those seeking action and adventure deserve an energy bar that delivers clean energy, tastes amazing, and is easily enjoyed on-the-go, too. Fourpoints and California Prunes deliver on both.”
Fourpoints and California Prunes Co-brand New Packaging
California Prunes are such an important ingredient on the inside of the bars, Fourpoints features the California Prunes brand on the outside, too. Each package of Fourpoints energy bars highlights the new California Prunes brand.
“It’s refreshing to partner with a company that truly believes in the power of prunes,” said Donn Zea, Executive Director, California Prune Board. “Fourpoints not only recognizes the remarkable benefits that prunes offer but they’ve gone the extra mile to feature the California Prunes brand on packaging in prime real estate near the list of ingredients where health-conscious consumers gravitate.”
California Prunes are the best prunes in the world due in large part to the ideal growing conditions, high environmental standards and craftsmanship used in growing and drying the crop to create a premium prune with legendary sweetness. California is the world’s largest prune producer and the most reliable source in the industry.
“The California Prunes brand represents all that makes California Prunes exceptional. It’s more than a logo and a tag line, it’s a statement about being the best,” said Zea. “California Prunes are a versatile and functional ingredient making them particularly attractive for manufacturers, such as Fourpoints.”
In addition to the California Prunes brand integration on the Fourpoints packaging, California Prunes and Fourpoints are partnering on strategic integration opportunities including co-promotion via special events, social media outreach, sampling, and more. Fourpoints will be on center stage at this weeks’ Naturally Boulder Annual Autumn Pitch Slam.
Fourpoints energy bars are available nationally at REI, regionally in the Denver area at Safeway and King Soopers, and on the Fourpoints website at www.fourpointsbar.com. They come in five unique flavors including Alpine Apple Pie, Backcountry Banana Bread, Mountain Mocha Espresso, Powder Day PB&J, and Trailhead Gingerbread and can be purchased by the box of 12 for $36.00 USD. This fall their flagship line converts to 100% hemp-based protein while introducing a hemp-free tactical line using whey protein isolate for active duty military and professional athletes. For more information about California Prunes, visit www.californiaprunes.org.
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ABOUT THE CALIFORNIA PRUNE BOARD
Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes through advertising, public relations, promotion, nutrition research, crop management and sustainability research, and issues management. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers under the authority of the California Secretary of Food and Agriculture.
ABOUT FOURPOINTS
Made from 100% real food and designed to offer hours of slow-burn energy without the sugar spikes and crashes, Colorado based Fourpoints® made the energy bar better than it has to be so you can perform better when you need to! The only prune-based bars on the market are available in five unique flavors to elevate your performance. BONUS: THEY DON’T FREEZE! Follow us with #WHEREVERYOUPLAY and help us to protect the places we play!
FOR MORE INFORMATION, CONTACT:
CALIFORNIA PRUNE BOARD
Kiaran Locy
Director of Brand & Industry Communication
klocy@californiaprunes.org
916-749-3442
FOURPOINTS
Kevin Webber
Co-Founder
kevin@fourpointsbar.com
303-589-6848
