~ Unlike any market report before, TrueInvestor’s global network of professional investors in the AgriFood space brings together more than thirty expert contributors to present a comprehensive outlook for the alternative protein sector ~
BERLIN, 28th April 2022 – Today, TrueInvestor, an international community of professional investors in the global AgriFood space, has released its first Global Investor Trend Report (ITR), “The Future of Protein.” Unlike any market-leading report before, “The Future of Protein” is a compendium of analytical pieces, uniquely authored “by investors, for investors,” in a fast-growing and thriving market.
Drawing upon contributions from the TrueInvestor network of veteran impact investors as well as mission-aligned global institutions like World Economic Forum’s UpLink, FAIRR Initiative, Good Food Institute or XPRIZE Feed the Next Billion, the “The Future of Protein” Report reveals multifaceted, in-depth, and diverse insights to impact investments, growth opportunities, trends and innovations in the global Alternative Protein space.
“The Future of Protein” Investor Trend Report was launched at an exclusive event where Andreas Schwarzhaupt, Founder and CEO of TrueInvestor, was joined by a roundtable of experts and contributors discussing trends in the Alternative Protein sector: Sebastiano Castiglioni, Vegan Capital; Varun Deshpande, the Good Food Institute India, Caroline Kolta, XPRIZE; and Teni Ekundare, FAIRR.
Andreas Schwarzhaupt, Founder and CEO of TrueInvestor stated: “Despite technological advances, increasing consumer demand and optimistic signs of the continued growth of the alternative proteins market, there is still much to be done. The question is how do we reach the mass market, globally and at scale? And fast too considering the current grave threats to our global food supply-chain.”
Sebastiano Cossia Castiglioni, Chairman of Natural Order and Founder of Vegan Capital added: “I’m absolutely surprised by the fact that the world is not looking at this crisis with much more urgency. There are scientific predictions that we’re going to have a shortage of food, especially if we keep producing food like we do today. Animals as intermediaries waste 99 per cent of calories and an enormous amount of proteins in production. We must find a new solution, quickly.”
Mr Schwarzhaupt, TrueInvestor continued: “The transformation of our global food system is critical to reach our climate goals and to avert a climate catastrophe, and alternative proteins are the ‘elephants in the room.’ The mass adoption of sustainable protein products comes down to taste on the one side and price on the other. And we are not far away.”
Authors of the ITR include veteran institutions like ABN Amro, Edmond de Rothschild, EIT Food, Roland Berger, EatWell Group, Upfield, Blue Horizon, Peak Bridge, Green Monday, and FoodLabs, among many others.
To access the full report visit: https://www.trueinvestor.net/
About TrueInvestor
TrueInvestor is an exclusive, trusted community of professional market experts and investors in the global AgriFood impact space, with a dedicated focus on growth investments.
