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Sunrise Fresh Creates New C-Suite Position

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Sunrise Fresh, LLC announced today that it has named Case Samuel to the new executive position of Chief Sales Officer for the company.

Samuel, who has been with the company since birth, was most recently serving as Vice President of Sales.  He has been involved with both the Wholesale Ingredient and Consumer Branded sides of the business, including the launch of E-Commerce for the company and the expansion of their co-manufacturing capabilities.

“We’re very happy to be able to have Case step into this new role.” Said Sunrise Fresh CEO Jacob Samuel.  “He has helped us to grow organically and increased our capacity – now we want him to focus on strategic initiatives and building our internal and external sales teams.”

The new role will oversee building sales for the ingredient, bulk, foodservice, co-manufacturing and e-commerce aspects of Sunrise Fresh as well as new business development for Sunrise Dryers – and refurbishment of the recently acquired dry yard facility in Colusa, CA.

Stockton, California-based Sunrise Fresh, LLC is a 4th generation, family-owned and operated grower, producer and processor of premium dried fruits and nuts.  Started in 2003, Sunrise Fresh is dedicated to providing the world with the finest natural dried fruit. The company offers retail bags, foodservice ingredients, bulk boxes, truckloads and containers of our fruit to a variety of different clients worldwide.

 

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