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New Food and Beverage Product Launches, September 5 – 8

Organic baby oatmeal, on-the-go cereal bowls, and seasonal low-sugar ice creams are among the latest arrivals to store shelves this week.

Ready, Set, Food!: New Baby Oatmeal Flavors

Photo: Ready, Set, Food!

Ready, Set, Food! recently expanded its first-of-its-kind organic baby oatmeal with three new flavors — Peanut Butter, Potato Carrot, and Banana Apple. 

Alongside the brand’s other products, the new flavors are designed to introduce new tastes, textures, and allergens to help prevent allergies and picky eating early on. The oatmeal combines top allergens with 100% organic milled whole grain oats.

The new products are available for $9.99 per 8 oz. package.

ONE Brands: ONE CRUNCH Bars

Photo: ONE Brands

ONE Brands just added a ONE CRUNCH line to its portfolio of protein bars, featuring three flavors — Peanut Butter Chocolate Chip, Cinnamon French Toast, and Marshmallow Treat

The new crispy, crunchy snack bars contain 1 gram of sugar and 12 grams of protein. They are available in individual sizes and variety packs and will be rolling out to retailers nationwide.

Kellogg’s: Instabowls

Photo: Kellogg’s

Because of the inconvenience of adding milk, cereal hasn’t been a portable choice for breakfast. Now, Kellogg’s is changing that with the launch of Instabowls in Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch varieties.

Cold water creates instant milk in this cereal innovation, allowing consumers to enjoy pre-portioned, single serve cereal cups on the go, without bringing milk along or cleaning up dishes.

Instabowls are currently available at Walmart, with later rollout to other nationwide retailers, for a suggested retail price of $1.98 per bowl. 

Baileys: S’mores Irish Cream Liqueur

Photo: Baileys

Settle into cool, comfortable campfire weather with a new limited offering from Baileys — S’mores Irish Cream Liqueur. 

The new product combines Baileys Original Irish Cream Liqueur with the flavors of toasted marshmallows, graham crackers, and chocolate and can be enjoyed neat or mixed into whipped coffee or shots.

For a limited time, Baileys S’mores is available nationwide for a suggested retail price of $24.99 per 750 ml bottle.

Enlightened: Seasonal Ice Cream Flavors

Photo: Enlightened

Enlightened is adding two limited-edition, seasonal flavors to its lineup of low-sugar ice cream — Bake the World a Better Place and Pumpkin Cheesecake.

The products contain up to 75% less sugar than traditional ice cream. Bake the World a Better Place is a pecan pie-flavored ice cream made with pecans, pie crust pieces, and a honey-flavored swirl. And all of its profits will go to Diversify Dietetics, a nonprofit that empowers leaders of color in the field of nutrition.

Pumpkin Cheesecake blends pumpkin with cheesecake in a light ice cream, containing only 120 calories per serving and 85% percent less sugar than full-sugar ice creams.

The new products are available for purchase online and at select retailers, priced between $5.99 and $6.99 per 14 oz. tub.

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