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New Food and Beverage Product Launches, January 2 – 6

Dairy-free sour cream, sugar-free sandwich cookies, and low or no alcohol wines are among the latest food and beverage products in this week’s roundup.

Violife: Dairy-Free Sour Cream

Photo: Violife

Violife just announced the launch of its latest product — a dairy-free sour cream alternative.

Violife’s sour cream can be used in recipes calling for traditional sour cream, offering a dairy-free option with a creamy, tangy taste. Like the brand’s other products, the sour cream is non-GMO and free of dairy, lactose, soy, palm oil, artificial flavors, preservatives, nuts, and gluten.

The new product will be available in 883 Walmart locations for a suggested retail price of $4.99 per container.

HIPPEAS: Nacho Vibes Chickpea Tortilla Chips

Photo: HIPPEAS

HIPPEAS has added a new flavor to its line of chickpea tortilla chips — Nacho Vibes, a better-for-you take on nacho flavored tortilla chips. 

Chickpeas are the first ingredient in Nacho Vibes, and the chips contain 3 grams of protein and 3 grams of fiber per 1 oz. serving. They are also vegan, dairy-free, certified gluten-free, Non-GMO, and free of artificial ingredients. 

Consumers can purchase the entire Chickpea Tortilla Chip line on the brand’s website, on Amazon, or at Sprouts Farmers Markets and select retailers nationwide. 

Reese’s: Chocolate Peanut Butter Frozen Products

Photo: Reese’s

Reese’s is heading to the freezer aisle with seven new chocolate peanut butter frozen treats:

The frozen Reese’s products are the latest to come from Unilever Ice Cream’s partnership with The Hershey Company and will be rolling out to major retailers nationwide this month.

Magic Hour: Wanderlust Tea Collection

Photo: Magic Hour

Premium tea brand Magic Hour has announced its Wanderlust Tea Collection, a new line representing seasonal tastes and traditional herbs from across the world.

The brand will release a new tea each month, each sourced from small farmers in various global locations and crafted to support healing and wellness.

Teas will be available for purchase in several sizes — Apothecary Jar for $49.00 (60-75 cups), Luxe Pouch for $33.00 (60-75 cups), Traveler Jar for $17.00 (10-15 cups), and Sampler Pouch for $13 (10-15 cups).

Tulum Horchata Chai (Mexico) is January’s flavor, and it’s currently available on the brand’s website.

Déluré: Low-alcohol and Alcohol-Free Wines

Photo: Déluré

Just in time for Dry January, Déluré is bringing the first line of low-alcohol and alcohol-free wines from France to the US.

The new wines are made from grapes harvested in the south of France and contain lower calories and less or no alcohol without sacrificing flavor.

The low-alcohol wines are available in Rosé, Blanc, and Rouge and are 9% ABV. They contain 85 calories per 5 oz. serving and are priced at $14.99. Déluré Zero is available as an alcohol-removed Sparkling Rosé, contains 35 calories per 8 oz. serving, and is also priced at $14.99.

The new wines are available for purchase online and in limited markets. 

HighKey: Sugar-Free Sandwich Cookies

Photo: HighKey

HighKey is expanding its product line with new sugar-free Sandwich Cookies.

Made with clean ingredients and no artificial colors or flavors, the cookies feature vanilla-flavored cream sandwiched between crunchy chocolate cookies. They’re gluten-free, soy-free, and keto-friendly. Each serving (two cookies) contains zero grams of sugar, 2 grams of net carbs, 7 grams of fiber, and 60 calories. 

HighKey’s Sandwich Cookies will be rolling out this year to Amazon and select retailers, priced at $4.99 per 4.27 oz. package.

Mars M&M’S: Flipping The Status Quo Packaging

Photo: Mars

For the first time, M&M’S, part of Mars, is launching packaging featuring its female M&M’S characters. The limited-edition release, ahead of International Women’s Day, celebrates women who are flipping the status quo.

Alongside the new products, M&M’S is supporting organizations committed to uplifting and empowering women with a total of $800,000 in funding. Learn more at https://www.mms.com/flipthestatusquo.

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