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New Food and Beverage Product Launches, August 7 – 11

The week’s roundup of new products features ready-to-eat, wild-caught seafood, a better-for-you take on the Hawaiian sweet roll, and a line of zero-sugar sparkling green teas. 

Catalina Crunch: Pairings Cereal

Photo: Catalina Crunch

Catalina Crunch announced Catalina Crunch Pairings, a new line of low-sugar cereal with nut and fruit inclusions.

The line includes two flavors — Blueberry Muffin Cereal with Whole Blueberries and Honey Nut Cereal with Roasted Almonds — with no added sugar and 10 grams of protein per serving. The cereal is also low-carb and keto-friendly.

The Pairings cereal is available online starting this week, with national retail rollout planned for early next year.

Juni: Ready-to-Drink Sparkling Tea

Photo: Juni

New sparkling tea brand Juni is launching with Tropical, Peach, Raspberry, and Lemon flavors of ready-to-drink green tea with adaptogens. 

The sparkling tea beverages have zero sugar and 5 calories per serving and are available for purchase through the brand’s website. 

PEBBLES: Waffles

Photo: PEBBLES

PEBBLES is entering the freezer aisle with its new Fruity PEBBLES and Cocoa PEBBLES Waffles.

The waffles are a new take on these classic cereals and are available at retailers for the suggested price of $3.19 to $4.29 per 6-count box. 

Aquamar: Seafood Tenders

Photo: Aquamar

Aquamar announced the launch of its new Seafood Tenders, the only fully-cooked, refrigerated product of its kind, in four varieties — smoked salmon, cod, crab, and smoked haddock.

The innovative ready-to-eat products contain wild-caught fish without bones, making them easy to add to any dish. 

Country Archer Provisions: New Mini Sticks and Jerky Snack Packs

Photo: Country Archer Provisions

Better-for-you meat snack brand Country Archer Provisions is launching two new products — Rosemary Turkey Mini Sticks and Original Beef Jerky Snack Packs. 

The new protein snacks are made with premium, clean-label ingredients like all-natural turkey, 100% grass-fed beef, and authentic herbs and spices. They contain low-to-no sugar and no nitrites/nitrates or unnecessary preservatives. 

The products are now available at select nationwide retailers and online for a suggested retail price starting at $14.99. The Rosemary Turkey Mini Sticks are available in 12 to 36-count packs and Original Beef Jerky Snack Packs come in 5-count bags of 1-ounce snack packs.

BetterBrand: The Better Hawaiian Roll

Photo: BetterBrand

BetterBrand announced the latest product made with its proprietary “grain-changing” technology — The Better Hawaiian Roll.  

The brand’s take on the traditional sweet roll is Non-GMO Verified and offers 1 gram of net carbs, 8 grams of plant-based protein, and no added sugar. 

The Better Hawaiian Roll is available exclusively at Thrive Market and the brand’s website. 

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