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New Food and Beverage Product Launches, July 31 – August 4

Gourmet-style whipped crème, protein-packed oats, and better-for-you beverages are included in this week’s roundup of new food and beverage products. 

Lactalis: Président Whipped Crème

Photo: Lactalis

Lactalis American Group announced the launch of its Président Whipped Crème this week, available in two varieties — Original with Madagascar Vanilla and Extra Creamy. 

The new gourmet-style whipped crème line is made from an authentic Chantilly recipe with high quality ingredients and no corn syrup, allowing consumers to turn their favorite dishes into hand-crafted masterpieces. Président Whipped Crème also received Gold Medal distinction from the American Masters of Taste.

The new whipped crème is available at select stores nationwide and online at Cheese2U.com

Bob’s Red Mill: Protein Oats

Photo: Bob’s Red Mill

Bob’s Red Mill recently launched Protein Oats, made with specially bred whole grain oats that offer up to 60% more protein than regular oats. 

The product is gluten-free, non-GMO Project verified, and contains no added protein powder. Both organic ($10.29 per 32-ounce bag) and conventional ($5.39 per 16-ounce bag) varieties will roll out to nationwide retailers and Amazon later this summer.

Egglife Foods: Egg White Wraps National Launch

Photo: Egglife Foods

Egglife Foods announced the national launch of its egglife egg white wraps, including original and everything bagel varieties, in select Whole Foods Market stores. 

The egg white wraps have a clean ingredient label and contain 5 grams of protein, less than 1 gram of carbs, and 35 calories or less per serving. They’re also grain-free and dairy-free and fit into a variety of diets.

GoodPop: Mini Cans

Photo: GoodPop

GoodPop, known for its better-for-you frozen treats, is expanding into new territory with the launch of its first beverage — Mini Cans. 

The 7.5-ounce Mini Cans are made with real fruit juice and sparkling water and without any added sugars, sweeteners, or flavors. They’re available in Fruit Punch, Orange, and Lemon Lime flavors and contain just 6 grams of sugar or less. 

Mini Cans can be found at select retailers and online on the brand’s website and Thrive Market, available in single-flavor 6-packs ($7.49) and variety 18-packs ($14.99). 

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