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The Top Food Trends of 2024

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Above view of group of friends people eat and drink together celebrating and having fun toasting with red wine - coloured table and decoration - social contact and normal life scene with family

It’s that time of the year again — time to take a look at the trends shaping the food industry in the year ahead. To give you a picture of what consumers will be craving, we’ve rounded up some of the latest predictions for the biggest food trends of 2024.

ADM’s 2024 Flavor and Color Outlook

ADM named four trends that will impact flavors and colors in 2024:

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Whole Foods Market’s Top 10 Food Trends

The experts of Whole Food’s Trends Council came up with 10 trends that will win over consumers next year, including a back-to-basics approach to plant-based foods, a focus on water conservation efforts, “little luxuries” that make indulgences more affordable, and coffee with benefits. 

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The Specialty Food Association (SFA) Trendspotter Panel

From beverage innovation, to cell-based products, to specific flavors like peach, Calabrian chili peppers, and tahini, the Trendspotter Panel at the Specialty Food Association announced several trends to watch for the year ahead. Value is among these trends, too, which will force brands to prove that they’re worth the cost. 

The panel also included some of this year’s trends that will carry over into the new year, such as global flavor exploration, convenience without sacrifice, and prioritizing environmental impact. 

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