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New Food and Beverage Product Launches, May 15 – 19

This week’s new food and beverage products include protein-packed bars and powders, coffee and tea, and grab-and-go snacks. 

BUILT: Protein-Packed Snacks and Bars

Photo: BUILT

BUILT announced the addition of three new products to its line of protein-packed snacks:

The new products are now available for purchase on the brand’s website.

RXBAR: Peanut Butter Dark Chocolate A.M. Bar

Photo: RXBAR

RXBAR is expanding its A.M. bar line with a new Peanut Butter Dark Chocolate flavor.

The new flavor pairs dark chocolate with peanut butter, offers 10 grams of protein, and contains simple ingredients including oats, peanuts, egg whites, and honey.

Peanut Butter Dark Chocolate will be available in stores beginning in June, but it’s available now on the RXBAR website. 

In addition, the brand is adding a new variety pack to its RXBAR Minis lineup, which includes Strawberry and Blueberry flavors.

Six Star Pro Nutrition and Kellogg’s: Frosted Flakes and Froot Loops Whey Protein Plus

Photo: Six Star Pro Nutrition and Kellogg’s

Six Star Pro Nutrition and Kellogg’s partnered to combine breakfast favorites with high-performance protein, launching SIX STAR 100% Whey Protein Plus in Frosted Flakes and Froot Loops flavors. 

The new products offer 30 grams of protein, 6.7 grams of BCAAs, and just 2 grams of sugar per serving. 

Both varieties will be available for purchase at Walmart and other leading retailers, as well as on Six Star’s website, in August. 

Catalina Crunch: Grab & Go Crunch Mixes

Photo:Catalina Crunch

Catalina Crunch just launched single-serve, Grab & Go packs of its Crunch Mixes.

The keto-friendly snacks are made with real ingredients and offer high protein, fiber, low sugar, and good fats. Traditional and Cheddar flavors are now available in the portable 1.85-ounce size.

Kraft Heinz: IHOP Coffee

Photo: Kraft Heinz

Kraft Heinz is bringing IHOP to homes nationwide with its pancake-inspired IHOP Coffee made with 100% premium arabica beans.

The new coffee is available in three varieties — Signature Blend, Buttery Syrup, and Chocolate Chocolate Chip. With prices starting at $7.99, customers can purchase bags of grounds and K-Cup pods from nationwide retailers.

Natalie’s Orchid Island Juice Company: New Juice Blends

Photo: Natalie’s Orchid Island Juice Company

Natalie’s Orchid Island Juice Company announced its latest juice blends — Tomato Reishi and Tangerine Pineapple Aloe Juice. 

Both new juice blends contain just five ingredients each. Tomato Reishi is high in flavor, low in calories, and made with tomato, reishi, black pepper, Himalayan salt, and lemon. And Tangerine Pineapple Aloe offers a vitamin C boost with tangerine, pineapple, orange, aloe vera, and sweet basil. 

The new blends are available for purchase on the brand’s website and at select grocery stores nationwide. 

VAHDAM India: Iced Teas

Photo: VAHDAM India

VAHDAM India, known for its organic, premium teas and spices from India, is introducing a new line of iced teas in two forms — instant premix and pitcher tea bags — with all products containing 100% real tea sourced from India:

The new teas are available for purchase on VAHDAM’s website and Amazon. 

Happi: Lime Wild Mint

Photo: Happi

THC-infused beverage brand Happi announced its latest flavor — Lime Wild Mint.

The new flavor offers a mojito-like taste with 5 mg of THC and just 25 calories. It’s available for purchase on the brand’s website for $18 per 4-pack.

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