Expo West Anaheim

Anaheim Convention Center, Wednesday, March 4, 2020

Anaheim, CALIFORNIA, March 4, 2020 – KAYCO (www.kayco.com), the category leader in innovative, premium-quality products, will present delicious variations on clean, nutritious snacks and craft beverages at the 39th annual Natural Products EXPO WEST in Anaheim, California this March.

Visit Booth N1828 on Wednesday, March 4th to sample naturally sweet and savory delights from three of KAYCO’s signature brands: MIGHTY SESAME®BEETOLOGY™, and WONDER MELON™. These products take today’s trending superfoods to flavorful, all-natural heights for healthy-minded consumers who demand great taste and convenience in equal measure.

According to Kimberly Cassar, Kayco’s Executive Vice President of Sales & Marketing, “Today’s ‘foodie’ culture is firmly in the mainstream, and more people are invested in the merits of smart food choices than ever before. So, consumers are looking for products that not only excite their senses but satisfy their healthier lifestyles. And Kayco answers the call.”

“Word is out: the humble beet, the ancient sesame seed, and the refreshing watermelon have achieved superfood status,” says Cassar. “Kayco is a market leader in transforming these nutritious powerhouses into head-turning products that are both convenient and addictively delicious.”

MIGHTY SESAME® BRAND TahiniBars® and Tahini Squeeze & Serve: A “Game-Changer”

Sesame is loaded with protein, vitamins, and minerals. A great alternative for those with nut allergies, it provides a boost of energy. Mighty Sesame’s ready to eat Squeeze & Serve Tahini, sold in convenient squeeze bottles, is made from 100% slow-roasted sesame seeds (MSRP $5.99 per 10.9 oz. bottle.) Using a patented process and the highest quality Ethiopian sesame seeds, Mighty Sesame Tahini changes the Tahini game with a creamy shake and serve Tahini with virtually no separation or clumping.  You can taste the difference!  This versatile condiment is at home in everything from dips, marinades, and salads to soups, desserts, and as a straight-from-the-bottle drizzle over meat, fish, and falafel. All varieties (Original fine and Whole seed) are, vegan, gluten- and dairy-free, kosher, halal and Keto-friendly – the perfect way to add flavor to any diet with just one ingredient.

One journalist who received a sample of Squeeze & Serve reported, “My life recently changed.” She feared that squeezing the bottle with the top still on would cause oil to pour out of the spout. “Nope. What came out was perfectly blended, delicious, luscious, measurable tahini. I was ecstatic…Tahini you don’t have to mix is a game-changer.”

The Mighty Sesame Company also leads the pack in healthful, perfectly portioned grab-and-go snack bars. Its delectable TahiniBars® come in three all-natural varieties – PistachioCocoa Nibs, and Vanilla. These bars begin with Tahini, made from Roasted Sesame seeds and a touch of salt, and in the past year, 2.1 Million Tahini Bars have been sold. Each 100-calorie bar is gluten-and dairy-free, vegan, kosher, and delicious. (MSRP: $3.99 – $4.89 per box of 6 individually wrapped 0.63 oz. bars.)

All about the beets: BEETOLOGY™ packs a nutritional punch into 5 delicious organic cold-pressed blends.

Sophisticated consumers are interested in ingredients they can pronounce, served as close to farm-to-table as possible. That’s why chefs, health-conscious folks, and even athletes are tapping into beets in creative new ways. This versatile veggie is packed with vitamins and minerals associated with lowering blood pressure, fighting inflammation, increased stamina, detoxification support, boosting immunity, and much more.

Beetology™ ups the ante with 5 varieties of craft beverages blended with some of nature’s most delicious superfoods: Beet/Lemon/GingerBeet/VeggieBeet/Tropical FruitBeet/Berry; and Beet/Cherry. These refreshing, cold-pressed drinks are a great way to refuel after a long hike, hard workout, or a great yoga class. They’re also terrific as cocktail/mocktail mixers. Each variety is 100% non-GMO, U.S.D.A. certified organic, and certified Fair Trade. Beetology is non-soy, non-dairy, and certified kosher, with no preservatives, additives, artificial colors, or flavors. These beautiful beet beverages come in great grab and go glass bottles for easy recycling.  (MSRP $3.99 per 8-oz. bottle/6 bottles per case.)


Introducing the coolest “it” beverage on the natural food scene. Wonder Melon™ is made from 100% organic cold-pressed watermelon juice with no sugar, artificial ingredients, or artificial colorings. This surprising newcomer contains a bounty of nutrients, antioxidants, vitamins, and minerals, and is excellent for hydration. It comes in two exciting varieties. Watermelon Cucumber Basil is a delightfully crisp concoction of real watermelon juice, lemon juice, apple juice, cucumber juice, and basil, with only 80 calories per 8.45 oz. bottle. Watermelon Lemon Cayenne wakes up the taste buds with real watermelon juice, lemon juice, apple juice, and a dash of cayenne at just 100 calories per 8.45 oz. bottle. Drink them straight up or let them inspire extraordinary mixed drinks.  This juice is produced in glass bottles because Wonder Melon is better for you and glass is just better for the planet.

Both varieties are non-GMO verified, certified Fair Trade, USDA organic, and certified kosher (parve). Packaged 6 bottles per case (MSRP $3.99 per bottle).

Visit KAYCO on March 3 at Expo West, Booth N1828, North Hall, at the Anaheim Convention Center. Nearly 90,000 industry professionals will find the newest products and see the latest trends in health, beauty, organic, and natural and specialty foods at Expo West.

New Jersey-based KAYCO produces and distributes more than 150 beloved brands to over 30 countries worldwide. Family owned since 1948, the company is considered America’s first name in kosher products and known for its innovative embrace of changing food trends and tastes.

Trade Show:
Anaheim Convention Center North Halls, Anaheim Hilton March 4-6, 2020
For additional show information visit: https://www.expowest.com/en/home.html

Note to Media: For interviews, product samples, recipes and photos, contact Vicki Garfinkel, 973-519-8926, [email protected]

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