UK based packaging company Reflex Group have launched a lined board division to complement its existing packaging offering, and to provide a more environmentally friendly alternative to plastic packaging.

March 08, 2021: – Grouped under the newly-formed Pack Plus division, the lined board products are suitable for a wide variety of sectors including, MFP (Meat, Fish & Poultry), food-to-go, fresh produce, bakery and horticulture.

Product variants include skillets, trays, fruit punnets, flat boards, slide seam sleeves, cartons, crash-lock cartons and wrap boxes.

Main features of Reflex Pack Plus:

  • An environmentally responsible alternative to plastic trays, using up to 90% less plastic (including skin film reduction)
  • Competitively priced and cost-effective
  • 100% recyclable board and film when separated
  • Compostable adhesive for EN13432 packaging
  • Multicoloured 2-sided print and foiling
  • Multiple lamination construction options using board, film & paper in innovative solutions
  • Unique board structure that’s both lightweight and rigid
  • Environmentally & Vegan-friendly water-based inks and board adhesive solutions
  • FSC & PEFC certified boards
  • High-barrier lined for maintained shelf-life
  • Emboss and de-boss technology
  • Alternative “dispersion coated” board options for plastic-free sealing later

The sustainable lined board options use FSC & PEFC accredited carton board, and more importantly its proprietary zero migration water-based inks and adhesives which are the hallmarks of this truly revolutionary technological advancement in recyclable packaging. As members of OPRL, Reflex are able to align packaging specifications to meet the requirements for recycling, which in turn helps to deliver the circular economy.

The launch follows Reflex’s biggest ever single investment into two new state-of-the-art bespoke lined-board printing presses totalling over £5 million, which offer innovative printing capabilities such as 7 colour front/reverse print, in-line foil capability and a combination of board, film and paper lamination possibilities.

The Pack Plus division is headed up by Jamie Gordon, who has 25-years’ experience in the packaging industry. Jamie began his career in production, moving to technical sales and account management. Jamie later became a category specialist in MFP and has been a Director in sales for 8 years.

The Pack Plus products themselves have been created by Innovations Manager Kevin Dudman, who has been working in the packaging & retail industry for the past 40 years and is passionate about discovering new, innovative and sustainable packaging solutions for Reflex’s growing portfolio of clients.

Jamie Gordon said: “Reflex seeks to be on the forefront of innovation and is dedicated to providing sustainable and cost-effective packaging solutions for our clients. With many businesses setting print sustainability and environmental demands high on their agendas for 2021, we’re excited to launch the Pack Plus range of products that offer a realistic, sustainable and cost-effective alternative to a huge range of sectors”

Now operating out of 18 production sites across the UK, Reflex Group produce a varied and wide range of products from self-adhesive labels, linerless labels, flexible packaging, labelling systems & software, artwork & design, and more.

Reflex Pack Plus – Functional | Beautiful | Sustainable.

Find out more about Pack Plus here:

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About Reflex Group Ltd & Reflex

Founded in 2002, Reflex is one of the largest companies of its kind in the UK, specialising in self-adhesive labels, linerless labels, flexible packaging, sleeves, lined board and labelling systems & software.

A carbon negative company; sustainability is at the heart of Reflex’s operations.

With 18 sites strategically located around the UK, Reflex offer a full end-to-end service, including dedicated graphics and product photography studios

Reflex has a history of working closely with leading UK & European brands & retailers.

For more information go to or follow @Reflex Group on LinkedIn.

Awards and accolades:
Achieved carbon negative status in 2019
EFIA 2020 Awards: 1 Gold, 2 Silvers & 1 Bronze
UK Packaging Awards 2020: Label of the Year