Serendipity Brands Appoints Bob Gorman as Chief Executive Officer

Bob Gorman Joins the Brand with Over 20 Years of Marketing Experience Across Various Industries

NEW YORK – AUGUST 17, 2021 – Serendipity Brands, the super-premium ice cream brand inspired by iconic desserts from Serendipity3 restaurant, has appointed Bob Gorman as Chief Executive Officer of the company. Gorman is a seasoned executive with over 20 years of marketing experience across the beauty, wellness, spirits and food industries.

As the newly appointed Chief Executive Officer, Gorman will focus on short and long-term business strategy for the brand, as well as hone in on velocity for the brand’s retail footprint and work on strategically expanding Serendipity Brands into key markets. Gorman will also work alongside newly minted part owner and investor, Selena Gomez, to grow the brand’s offerings and strategically tap into new categories.

“Serendipity has seen tremendous growth over the past year and we are thrilled to have Bob join us as he has a proven track record of successfully developing and amplifying brands,” said Sal Pesce, Co-Founder of Serendipity Brands. “We look forward to his unique perspective and expertise as we continue growing and expanding Serendipity Brands.”

Most recently, Gorman was the Chief Marketing Officer at RXBAR, where he led the revision of the company strategy in response to the global pandemic. Bob was also previously the Vice President and Managing Director of Angel’s Envy, and has held marketing & commercial leadership roles at Beam Suntory, Alberto Culver and Procter and Gamble.

“Serendipity Brands is perfectly positioned to deliver exceptional growth,” said Gorman. “Serendipity has all of the ingredients for success – an iconic restaurant, award winning ice cream, a team with over 100 years experience in the ice cream category, and amazing investors like Selena Gomez.”

Serendipity Brands, who named Selena Gomez a part-owner and investor in 2020, recently debuted new flavors as part of a partnership with Warner Bros. Consumer Products which include flavors inspired by iconic movies and tv shows like “Friends,” “Goonies,” “Caddyshack,” and “A Christmas Story.” Serendipity Brands is currently available at major retailers across the country like Amazon Fresh, H-E-B, Harris Teeter, Jewel Osco, Publix, Stop & Shop, and Wawa.

For more information, please visit serendipitybrands.com.

About Serendipity Brands

Inspired by the iconic Serendipity 3 Restaurant, Serendipity Brands is a line of super-premium and indulgent ice cream influenced by the desserts made famous by this celebrity-loved New York City restaurant and partly owned by Selena Gomez. Serendipity pints offer an indulgent mix of flavors that provide an incredible taste, perfect creamy texture and a truly decadent experience in every bite. Serendipity pints are available in eleven mouth-watering flavors. To learn more or find a retailer near you, visit www.SerendipityBrands.com and follow them on Facebook, Twitter and Instagram for news and updates.

About Serendipity Brands

Inspired by the iconic Serendipity 3 Restaurant, Serendipity Brands is a line of super-premium and indulgent ice cream influenced by the desserts made famous by this celebrity-loved New York City restaurant and partly owned by Selena Gomez. Serendipity pints offer an indulgent mix of flavors that provide an incredible taste, perfect creamy texture and a truly decadent experience in every bite. Serendipity pints are available in eleven mouth-watering flavors. To learn more or find a retailer near you, visit www.SerendipityBrands.com and follow them on Facebook, Twitter and Instagram for news and updates.

Bob Gorman
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