Sarah Atkinson Joins NCA as Vice President of Membership & Business Development

WASHINGTON (February 13, 2024) – The National Confectioners Association announced today that Sarah Atkinson will join the organization as Vice President of Membership & Business Development. Atkinson has years of industry experience as a former NCA Future Leader and NCA board member.

“Sarah’s deep-rooted experience in the confectionery industry and with NCA uniquely positions her to effectively communicate the association’s multi-dimensional membership value proposition,” John Downs, NCA President and CEO, said. “Sarah’s expertise of the industry is invaluable. We are thrilled to welcome Sarah to the NCA team and into this critically important role.”

A University of Massachusetts Amherst alumna, Atkinson worked in marketing for Fortune 500 companies before returning to her roots in the candy industry. After receiving her graduate degree from New York University, Sarah went to work at her family’s company and significantly contributed to Atkinson Candy’s growth. There, she served as Executive Vice President and Board Secretary.

Atkinson will begin her new role at NCA on February 26, 2024.

About the National Confectioners Association (NCA):

The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates $42 billion in retail sales each year. NCA advocates for an environment that enables candy makers to thrive and works to ensure that chocolate, candy, gum, and mints are celebrated for their contributions to culture, society, the economy, and everyday moments of joy. The industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states and supports an additional 635,000 jobs in related fields. The U.S. confectionery industry has made a commitment to increasing transparency, providing more portion guidance options, and educating consumers about the role of confectionery in a happy, balanced lifestyle. Learn more at or follow NCA on Facebook, X, and Instagram.

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