The Rise of Food & Beverage Private Label in Retail

Thursday, July 8 @11 a.m. PT / 2 p.m. ET | Hosted by Centric Software

Centric Software LogoPrivate label is here for good. And if the recent activity in the space is any indication of its popularity, it is on fire. Sales have been on an upward trend for the past several years and show no signs of stopping. After a bumpy year for all retailers in 2020 with some sectors experiencing gains and others, losses, food retailers have mainly flourished. Read more

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Earning Trust: Learn from the Leaders

May 18 @ 2:00 pm - 3:00 pm

Consumers have long had relationships with brands that go beyond the product and service. There has always been a feeling of comfort and security elicited by the brands they support most. The secret ingredient: Trust.

Tactically speaking, though, trust is something that is very difficult to manufacture quickly. It must be earned over time. That said, times of crisis actually present opportunities for brands to earn or cement that trust among longstanding and new customers alike. And, clearly, with COVID-19 and continuing racial tensions, we all live in a time of unprecedented crises now.

Furthermore, the public is clearly looking to the business world for leadership on all issues where it is not seeing it from the usual sources. Yet another opportunity – and responsibility – for brands.

Morning Consult has just released its proprietary “The Most Trusted Brands” study. This webcast will inspire and educate you by featuring comms leaders from some of these brands – the leaders at the forefront that have helped those entities earn that trust.

During these 60 minutes, you will hear and learn about:
-The keys to building trust that endures over time and spans the globe
-How to step up in a crisis to earn newfound trust
-Overcoming reputation challenges to become a trusted brand
-Some exclusive data from the “The Most Trusted Brands” study will be shared
-And more

Speakers:
-Franz Paasche, SVP, chief corporate affairs officer, PayPal
-Sally Susman, EVP, chief corporate affairs officer, Pfizer
-Kyle Dropp, cofounder and president of Morning Consult

Details

Date:
May 18
Time:
2:00 pm - 3:00 pm
Event Category:
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Organizer

Morning Consult