Gen Z is poised to change the face of food, according to new research from The Center for Food Integrity (CFI). Born between the mid-to-late 1990s and the early 2010s, this unique segment comes with a distinct set of values, behaviors, attitudes and growing purchasing power.
In this webinar, CFI’s Roxi Beck will:
• Highlight the research and the impact of immersive on-farm influencer experiences for a 360-degree look at the Gen Z Consumer, Farmer/Rancher and Workforce
• Detail engagement strategies agriculture organizations can use to attract and retain young members and future leaders.
• Show how food companies, restaurants, retailers, agribusinesses, and others involved in the business of food, can attract and integrate this up-and-coming generation into today’s multigenerational workforce.