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Freshness First: How Raw Materials Impact Pet Food Performance

October 7, 2025 @ 11:00 am - 12:00 pm EDT

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As pet owners continue to expect more from the products they feed their animals, ingredient quality has become a critical differentiator in pet food formulation. In this exclusive webinar, Dr. Carl Frame, Technical Services Manager at Kemin Nutrisurance North America, will examine how freshness at the raw material stage significantly influences palatability, shelf life, and overall product quality. Discover what more than 4,000 ingredient samples reveal about seasonal trends, microbial activity, and their effects on free fatty acid levels. Learn how proactive ingredient monitoring can help manufacturers enhance product consistency, meet consumer expectations, and stay competitive in an evolving market. Whether you’re addressing palatability concerns or looking to extend shelf life, this session will provide actionable strategies to protect product integrity and deliver a better eating experience for pets.

This webinar will broadcast at 10:00 AM CDT (Chicago) / 4:00 PM BST (London) / 11:00 PM CST (Beijing).

WHAT YOU’LL LEARN:

  1. Learn how raw material freshness directly impacts pet food palatability and performance.
  2. Examine seasonal and microbial factors that affect ingredient stability.
  3. Understand how managing free fatty acids supports longer shelf life and improved quality.
  4. Gain practical strategies to overcome palatability issues and meet pet owner expectations.

This webinar is sponsored by Kemin and presented by Petfood Industry.