Market Performance Group, LLC Launches Diverse Supplier Development Program to Help Diverse Suppliers/Entrepreneurs Go-to-Market with Success

Two Winners Selected by a Distinguished Panel of Industry Veterans Will Receive $100k Each in Pro Bono Support from MPG’s Team of Manufacturer/Retailer/Branding Experts

Market Performance Group, LLC (MPG)—a leading provider of consulting, sales strategy and account management, eCommerce, business analytics, marketing & communications, and distribution/order to cash services to consumer health, personal care, food, and other CPG brands across brick and mortar and eCommerce retail channels—announced today that the company is launching its first-ever Diverse Supplier Development Program, a newly created Accelerator program designed to provide pro-bono support for selected diverse suppliers and entrepreneurs as they prepare to engage and sell their products in digital and traditional retail channels.

This event comes on the heels of a successful virtual presentation hosted by Jason Reiser, MPG’s President of Sales Strategy & Services, entitled “Winning at the Speed of Retail” delivered on April 6th during ECRM’s Supplier Diversity Week. Jason’s presentation focused on the importance of a diverse and inclusive supplier network and outlined five fundamentals for winning at retail.

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“Shifting demographics have prompted wide-spread retailer engagements, commitments, and accountabilities to create a more diverse supplier base for their shoppers,” said Jason Reiser.  “This program allows us to extend our own DEI&B efforts to our client base to do good by doing well.  We look forward to leveraging our robust industry experience and expertise to facilitate a more successful outcome for the selected diverse suppliers.”

In collaboration with ECRM, MPG’s Diverse Supplier Development Program’s “shark-tank”-like event will take place virtually on July 14th and will award two diverse suppliers MPG services valued at $100,000.  These services will be tailored to each recipient’s need, determined collaboratively through the MPG onboarding process. Potential services for suppliers could include strategy and business consulting, sales services representation at retail, business analytics and insights, consumer marketing and retail activation, or 3PL and order to cash services.

A distinguished panel of industry veterans has come together to judge applicants, including:

  • Michael A. Byron, Senior Director of Supplier Inclusion at Walmart, Inc.
  • Kate Weaver, Manager of Supplier Diversity at Peapod Digital Labs a company of Ahold Delhaize USA
  • Christina Fallon, Vice President of Retail Sales – Health & Beauty at ECRM
  • Anthony Eagelton, Vice President of eCommerce at Market Performance Group
  • Carla Hendon, Director, Supplier Diversity and Indirect Procurement at Meijer

Submissions for MPG’s Diverse Supplier Development Program will be accepted through May 19th, 2022. Companies represented across the following categories / industries are welcome to submit, including food & beverage, consumables, general merchandise, beauty, personal care, OTC, and health & wellness.

The two winners will be announced on July 21st and the partnership with MPG will begin in Fall 2022. RangeMe will be used to send and accept applications. A submission link will be sent to the participants of the ECRM Diversity Program on May 3. Interested Suppliers who do not already have a RangeMe account can create one at no cost using this link: https://www.rangeme.com/mpgsupplierdiversity2022.

ABOUT MARKET PERFORMANCE GROUP, LLC

Market Performance Group, LLC (“MPG”) is a CPG/retail consultancy and managed sales services firm serving manufacturers— from emerging brands to brand leaders and leading private label manufacturers—private equity firms, and retailers.  The Company has a well-earned reputation for leveraging real-world experiences, strong industry relationships, analytic resources, and a relentless focus on client intimacy, detail, and execution to help clients grow their businesses and drive incremental revenue.  Services are delivered in five areas, including: Strategy & Business Consulting; Sales Strategy & Services, providing managed sales services at key retailers and drug wholesalers; Business Analytics & Insights; Order to Cash / 3PL; and Consumer Marketing & Retail Activation.  More information about the company can be found on the MPG website: https://marketperformancegroup.com.

About ECRM & RangeMe

ECRM and RangeMe are the industry leaders in the product discovery, sourcing, and purchasing experience between top retailers and product suppliers around the world. With 28 years of experience, ECRM brings efficiencies and effectiveness to the buying and selling process by fostering connections between retail buyers and suppliers both virtually and face-to-face. RangeMe, the online platform integrated into the ECRM product offering, enables retail buyers to efficiently discover and purchase innovative and emerging products. The combined offerings empower suppliers to manage and grow their brands with tools, insights, and services. RangeMe and ECRM provide the industry’s most complete sourcing solution across several categories, including food and beverage, health and beauty care, general merchandise, pharmacy and medical markets, and foodservice.