LONDON, UK — It is a widely accepted fact across the food and beverage industry that ‘taste is king’. In an age of more adventurous expectations, brands are stepping up to deliver more memorable and flavour filled product experiences than ever before.
In an exclusive 30-minute webcast episode of the hugely successful Making Impact series, set to air on the 12th of September, Andrew Wardlaw, Chief Ideas Officer at globally renowned consumer and sensory research agency, MMR Research Worldwide will lead the conversation around the latest trends and developments in the world of taste within the FMCG industry to inspire brands to push the boundaries of everyday products. “Shoppers growing up in the digital age are literally wired to seek out higher levels of stimulation in real life. For many categories, it’s a case of go bold or go home” says Wardlaw.
As part of the Making Impact series, the Power of Taste instalment will delve into the sudden outbreak of mystery flavours and reveal MMR’s sensory specialists’ verdict on Cadbury’s new mystery flavours in the U.K – with further sensory unpacking of other global launches that push the boundaries of flavour. “Our Making an Impact series has proven to be our most popular to date.” says Andrew Wardlaw. “Manufacturers are recognising that innovation has got to work harder to break into people’s daily lives, and when it does, it must offer real product theatre that lodges itself in our hearts and minds.”
To get a taste of what is to come in flavour trends, CPG’s can tune in to the Power of Taste show by signing up on https://www.mmr-research.com/events/making-impact-masterclass-series or contact MMR’s Chief Ideas Officer, Andrew Wardlaw on [email protected]
