CHICO, Calif. (September 19, 2023) – California Olive Ranch, the industry leading maker of extra virgin olive oils, sauces, dressings and vinegars, announced the appointment of Stuart Beck as Chief Marketing Officer earlier this month.
Beck will be leading the charge across the marketing function, focusing on brand strategy, social and paid media, and in-store retail support. He plans on investing in marketing initiatives that drive consumer awareness and increase household penetration, with a strong focus on further establishing (and celebrating) California Olive Ranch’s position in the category.
“Stu and I first met many years ago while working at PepsiCo” said CEO, Michael Fox. “He has a great track record of thinking creatively while driving precision and ROI with a performance-based approach to media. His expertise is something we’ve been craving here at California Olive Ranch and the timing is right.”
“When the opportunity to join Michael and the organization as CMO came to life, I jumped” said Beck. “This is an incredible team with an amazing portfolio of products and a passion for making the absolute best olive oil on the market.”
A marketing veteran, Beck has grown his career across the food and beverage CPG industry. Most recently, he was the Chief Marketing Officer for Go Raw and Soylent, both high-growth, mission-based health and wellness brands delivering double digit consumer and revenue growth. Prior to that, Beck spent over 15 years at PepsiCo in their Frito-Lay Snacks Division, leading brands such as Doritos and Stacy’s Pita Chips as well as leading retail marketing for the Wal-Mart customer team.
About California Olive Ranch
Founded in 1998, California Olive Ranch is the largest grower of olives for extra virgin olive oil in the state of California. With a history of blending tradition with innovation in the cultivating, harvesting and milling of olives, the company is highly regarded for its award-winning, high quality and approachable olive oil. Selling a variety of oils, sauces and vinegars under the California Olive Ranch® and Lucini® brands, the company is committed to transparency and sustainable practices in both growing, and packaging. California Olive Ranch also partners with numerous family farmers throughout the state of California as well as around the world to produce its products. These partners share the same high standards, sustainable farming practices and premium production methods. For more information, please visit www.californiaoliveranch.com.