New Educational Panel at Organic Produce Summit to Explore Regional Differences in Organic Fresh Produce Sales

ew Educational Panel at Organic Produce Summit to Explore Regional Differences in Organic Fresh Produce Sales

MONTEREY, CA.May 7, 2024Organic Produce Summit, the only event exclusively dedicated to connecting buyers and suppliers in the organic fresh produce industry, announces a new educational panel taking place at the two-day event. The session, “How Regional Retailers are Growing Organic Fresh Produce Sales,” will focus on the ways retailers are growing organic fresh produce businesses and will explore how regional players compete in different geographic areas in comparison to bigger retailers.

The 50-minute session will be held Thursday, July 11 at 9 a.m., focusing on topics including regional tastes and flavor preferences, what items perform well in certain regions and the role of organic versus local. The panel will also explore price, selection and sizing of fresh produce and how smaller, independent grocers and farmers markets work to differentiate themselves.

The panel will be moderated by Scot Olson, President of Northwest Division of FreshSource and former VP of Produce for Grocery Outlet. Retail panelists include Jeff Cady, Vice President of Produce & Floral at Northeast Shared Services, Jilea Hemmings, Owner & Founder, Nourish + Bloom Market and Jim Sullivan, VP Of Produce for Yokes in the Pacific Northwest.

Scot Olson, Jilea Hemmings, Jeff Cady and Jim Sullivan.

Held July 10-11 at the Monterey Conference Center, the Organic Produce Summit features educational sessions, keynote presentations and showcases solutions and innovations across the organic fresh produce industry. Bringing together over 175 organic growers, shippers and processors from all corners of the business, the Summit provides a comprehensive one-stop-shop for retailers and buyers in the industry.

Registration for Organic Produce Summit 2024 is open to qualified retailers and general attendees. For further information about the Organic Produce Summit, please visit

About The Organic Produce Summit:

The Organic Produce Summit, founded in 2016, takes place annually in Monterey, California and is the only event dedicated exclusively to bringing together organic fresh produce growers, shippers and processors with retail and buying organizations from across the globe. The Organic Produce Summit is a part of New Hope Network, the leading natural, organic and conscious products event organizer and industry resource for the natural and healthy lifestyle products industry. For more information visit To learn more about The Organic Produce Summit, visit

About New Hope Network    

New Hope Network’s purpose is to cultivate a prosperous high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet. New Hope Network is at the forefront of the natural, organic, and conscious products industry. With solutions for the complete supply chain, including manufacturers, retailers, distributors, service providers, ingredient suppliers, media and investors, New Hope Network offers a robust portfolio of content, events, data, research, and consultative services. For more information visit

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