CHICAGO, Ill. – Aug. 18, 2025 – Catena Solutions, a leading food and beverage industry consultancy, has published a new report on maintaining brand loyalty during M&A.
The report, titled “Trends & Insights Report: Brand Loyalty During M&A,” explores how branding decisions significantly impact mergers and acquisitions, pointing out that brand management can influence shareholder value by up to 42%.
The report further features insights on why alignment of strategic goals, transparent customer communication, protection of brand integrity, and strong employee engagement are critical for success during company transitions.
“Storytelling is a crucial component in M&A communications,” said Amy Knigge, Digital, Creative & Marketing Practice Director at Catena Solutions. “Companies must transparently communicate the rationale behind mergers, emphasizing shared values to maintain consumer trust and loyalty.”
The full report is now available here: Trends & Insights Report: Brand Loyalty During M&A
About Catena Solutions
Catena Solutions is dedicated to the Food & Beverage industry, with 30+ years of expertise supporting local, national, and global CPG brands. With our network of industry experienced consultants, we focus on driving growth, optimizing operations, and navigating industry challenges. For more information, visit us at https://www.catenasolutions.com/
Contact
Hailey Klingel
Content Manager
[email protected]
