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Consumers are demanding new and extra functionality from their drinks. Beyond hydration, they want products that deliver on a growing list of benefits related to performance, physical and mental health and even beauty.  The rise of functional beverages is not just a trend but a reflection of broader shifts in consumer behavior and preferences.  In this webinar, Black Swan Data uses their cutting-edge AI and predictive trend intelligence to reveal what’s next in the functional beverages space.They will analyze 50+ million consumer posts from 100+ sources including Instagram, TikTok and Reddit to understand what consumers really want from functional beverages in 2025 and beyond.

• Discover the new and emerging functional trends
• Understand the new skincare and beauty trends permeating this space
• Leave with inspiration and ideas to fuel your new product innovation planning
• Learn how PepsiCo, Keurig Dr Pepper and Nestle use this trend intelligence data to stay ahead of their competition

Can’t attend live? Register to view this webinar on-demand!