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Boosting Brand Equity of CBD/THC Beverages In An Increasingly Crowded Space

August 4, 2021

Doylestown, PA – Penn Color, Inc. and six packaging experts teamed up to present a CBD/THC beverage  packaging webinar, “Boosting Brand Equity of CBD/THC Beverages In An Increasingly Crowded Space.”

The webinar was intended for CBD/THC beverage brands who already have a great product, and who are looking for an equally great package to differentiate in a rapidly growing but overcrowded market. Three key “how to” questions were addressed:

  • How to help build greater brand equity by standing out among other beverages
  • How to delight consumers with the experience of consistent & predictable potency
  • How to present the best possible sustainability profile

The webinar was moderated by Lauren Tamburro, VP of Research and Development, Vertosa. The speakers represented all the critical elements to successfully package CBD/THC products in PET:

  • CBD/THC emulsion formulation with Dr. Harold Han, Founder & CSO, Vertosa
  • Package design with Shantal Alfaro, Business Area Manager, Gentlebrand
  • Materials, colors and additives with Nicholas Rivollet, VP of Marketing, Penn Color
  • Preform Manufacturing with Steve Koenig, Director of Business Development, Rigid Packaging, Husky Injection Molding
  • Bottle blowing, filling, capping and packing with Alex Kutter, Business Development Manager Engineering Sales & Marketing, and Naima Boutroy, Global Packaging Technical Support, Sidel.

Among their insights:

  • “How does PET package design freedom support brand success?”
  • “How will colors & effects contribute to the design of a great package?”
  • “What makes PET the package of choice for beverages?
  • “What about the sustainability of PET packages?”
  • “Do PET packages work for cannabinoid beverages?”
  • “How do I make my PET package project a success?”

Packaging designers, marketing managers, executives of brand owners and beverage companies, and packaging  engineers may still benefit from this insightful webinar, available free at

To learn more about the CBD/THC beverage packaging, or to arrange a one-on-one meeting with the packaging  experts, contact Nicolas Rivollet at [email protected]

For more information about Penn Color, visit

Penn Color provides color and additive concentrates, masterbatches, pigment dispersions and engineered  coatings. Our portfolio of wet and dry technologies offers the most diverse product line in the widest variety of  markets. These include packaging, building & construction, automotive coating, extruded sheet and films, inks,  wall covering, cosmetics, and fiber. Penn Color delivers unique solutions, with unrivaled levels of custom design.

Penn Color operates facilities in North America, Europe and Asia, with sales and distribution partners across the  rest of the world. Every Penn Color plant is fully integrated with each other to ensure the best possible product  consistency from lot-to-lot and plant-to-plant.

Access webinar here.


August 4, 2021


Penn Color