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Consumers are often caught between the desire for healthier options and the need to indulge. Better-for-you options can offer indulgence, but in a healthier format. This webinar will examine variables factoring into nutritionally improved candy sales, including ingredient formulation, label claims, and the role of non-traditional sweeteners.

Key takeaways:

• Understand how to market better-for-you confectionery and how to develop products
• Discover what flavors and packaging are currently trending in the sector
• Identify what factors influence consumers’ purchasing decisions
• Learn possible flavors for BFY products