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“I craft my identity through what I consume.” For Gen Z, consumption isn’t just functional. It’s identity in action. Every snack, meal and drink is a signal of mood, values and aesthetic.

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks.

Black Swan’s predictive intelligence uses AI to analyze millions of social posts (from TikTok, IG, Pinterest etc.) to deliver actionable insights for brands like PepsiCo, Heineken and Nestle.

• Meet the different tribes and cohorts among Gen Z consumers
• Why savory = premium for Gen Z in the spirits category
• Will the gut-skin axis be the next BIG functional space in soda?
• Innovation principles for creating Gen Z-friendly products