Tactically speaking, though, trust is something that is very difficult to manufacture quickly. It must be earned over time. That said, times of crisis actually present opportunities for brands to earn or cement that trust among longstanding and new customers alike. And, clearly, with COVID-19 and continuing racial tensions, we all live in a time of unprecedented crises now.

Furthermore, the public is clearly looking to the business world for leadership on all issues where it is not seeing it from the usual sources. Yet another opportunity – and responsibility – for brands.

Morning Consult has just released its proprietary “The Most Trusted Brands” study. This webcast will inspire and educate you by featuring comms leaders from some of these brands – the leaders at the forefront that have helped those entities earn that trust.

During these 60 minutes, you will hear and learn about:
-The keys to building trust that endures over time and spans the globe
-How to step up in a crisis to earn newfound trust
-Overcoming reputation challenges to become a trusted brand
-Some exclusive data from the “The Most Trusted Brands” study will be shared
-And more

Speakers:
-Franz Paasche, SVP, chief corporate affairs officer, PayPal
-Sally Susman, EVP, chief corporate affairs officer, Pfizer
-Kyle Dropp, cofounder and president of Morning Consult