Register here

As consumers demand foods that do more than nourish—products that promise energy, immunity, focus, or gut health—food scientists face the complex challenge of turning these aspirations into reality. In this fast-moving, insight-packed webinar, experts will reveal the science, strategy, and regulations behind formulating truly functional foods that deliver on their claims and delight the senses. Attendees will gain a front-row view into what works—and what doesn’t—when balancing bioactive efficacy, taste, texture, and stability. From navigating FDA and EFSA regulations to optimizing ingredient bioavailability and avoiding formulation pitfalls using AI technology, you’ll learn the secrets to creating products that perform in the lab, in the marketplace, and on the palate. Whether you’re developing your next probiotic beverage or plant-protein snack, this session will help you innovate with confidence—and stay on the right side of science and compliance.