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Global demand for chicken and eggs has grown steadily for more than a decade. Chicken continues to capture a larger share of the global protein market, while eggs remain popular because of their affordability, versatility and nutritional value. The continued rise of high-protein diets has provided an additional boost to both categories. But will this momentum continue? Join Dr. David Hughes, Emeritus Professor of Food Marketing at Imperial College London, as he examines the trends driving global poultry demand, the challenges that could reshape future growth and what producers can expect across key markets. While the long-term outlook remains positive, growth will vary by region, creating both opportunities and challenges for the global poultry industry.

This webinar will broadcast at 9:00 AM CDT (Chicago) / 3:00 PM BST (London) / 10:00 PM CST (Beijing)

WHAT YOU’LL LEARN:

1. How production trends and supply management may influence future growth
2. Where global trade bottlenecks could affect poultry markets
3. The ongoing impact of avian diseases on production and trade
4. How growing consumer expectations around sustainability and animal welfare are influencing markets around the world

This webinar is sponsored by Boehringer Ingelheim and presented by WATTPoultry.