It’s a hard nut to crack, but it’s definitely not difficult when you have the right tools! Thanks to Social Listening, companies are taking advantage of the technology to better position themselves in the current digital consumer-driven world! Consumers have quite a bit to say with their online conversations posted on social media sites like Facebook, Twitter, Instagram, TikTok, etc., and brands need to listen if they wish to carve out a piece of the new food world order pie.
Join Vincent Corbo (Vinny), Sr. Account Executive at Digimind, for a fruitful discussion on the topic! During this session, you will discover:
Key brand threats surrounding F&B industry
How to assess possible crisis-prone risks
How to create and execute a proactive crisis monitoring plan
How to funnel insights to social, PR, and customer experience teams
