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Key Drivers to Consumer Acceptance of Ag and Food Technology

October 25, 2021 @ 2:00 pm - 3:00 pm CDT

What causes consumers to either accept or reject technology when it comes to food production?

New research from The Center for Food Integrity (CFI) identifies key drivers of acceptance and rejection, providing insights on how the broader food chain can earn trust in technology.

Join CFI CEO Charlie Arnot as he details the findings in the free one-hour webinar. In the study, conducted with support from the United Soybean Board (USB), CFI measured consumer attitudes regarding four agriculture and food technologies with the overarching goal to identify the drivers of public acceptance and rejection of technology as a whole.

Register here.


October 25, 2021
2:00 pm - 3:00 pm CDT
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