Register for the webinar here

From Ingredion:

Grow your business by delivering the right combination of product benefits

Despite recent challenging economic conditions, most consumers are willing to pay more for certain claims supporting their nutrition and lifestyle preferences.

Understanding the importance of improving the consumer value equation can help brands drive growth and loyalty. This mindset is called Own the AND. It’s about identifying the right combination of ANDs that best help brands deliver their promise, fulfill their product positioning and maximize their potential.

Using Ingredion’s proprietary ATLAS data and research tools, we can help brands discover new opportunities, and understand how adding features and benefits will impact product purchase intent and pricing. Our methodology supports understanding the value of on-pack claims, nutrition, health, wellness and/or sustainability benefits by product category and geographic region.

During this event you will:

– Learn about the tools and techniques to solve for the consumer value equation
– Explore trends and insights that can help brands add value for their target consumers
– Discuss real world examples that illustrate how we help our customers apply these learnings

Register here.