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Own the Digital Shelf: Strategies for Food & Beverage Companies
June 17 @ 12:00 pm - 1:00 pm
Large food & beverage companies often struggle to manage their product content and data, which inhibits innovation and makes it difficult to meet consumer demands.
Given the surge in eCommerce and online shopping, digital assets have become critical for ensuring that your products can be found on the digital shelf.
This webinar will highlight the importance of connecting content and data across seven key areas of the product development and launch process that can provide strategic value for food brands, thereby increasing efficiency and reputation.
Discover how to connect:
- Ingredients libraries
- Product design and prototyping
- Product photography
- Campaign development
- Labeling and packaging
- Content hubs and portals
- Product knowledge management
Alan Porter, CX, Marketing, and Content Thought Leader, Nuxeo, [email protected]
Alan is an industry-leading content strategist and Nuxeo’s Director of Product Marketing.
He is the author of “CX Trinity, Customers, Content, Context” and a regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy. Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017, Alan is a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements. When he’s not at work, Alan makes even more creative content — like comic books (including the official Cars graphic novels for Pixar) and novels.