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Hydration is giving way to ‘hydration-plus’, seeing beverage reformulation hit a new stride. Protein is
moving into mainstream drinks and sugar reduction is colliding with clean label expectations. This
broadcast shows how manufacturers are redesigning functional beverages to deliver on gut health, satiety,
focus and more, and all without overloading on claims too.

At the same time, makers are responding to tighter regulations and the rising influence of GLP-1 needs.
From protein sodas and prebiotic soft drinks to texture-led satiety and simplified ingredients lists, we
explore what strong functional beverage reformulation looks like now and where the rapidly growing sector
is moving next.