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Innova Market Insights reported in 2024 that half of North American consumers were “actively limiting their sugar intake.”  New research from 84.51° likewise finds “shoppers are increasingly prioritizing healthier food choices—yet they still face several challenges in balancing nutrition with value.” 84.51° concluded that, “this shift in consumer behavior is creating valuable opportunities for brands to connect with health-conscious shoppers in meaningful ways.”

This continues to open doors of opportunity for food and beverage formulators as they explore an ever-evolving set of sweetener options to match the organoleptic and functional properties of full-calorie sugars. Those options include stevia, erythritol, monk fruit, allulose and tagatose. This exclusive Prepared Foods webinar looks at the industry’s latest market advancements, new ingredient options and evolving sugar reduction strategies and techniques.

Webinar registrants will hear about the latest:

• Sugar reduction market topics and trend lines
• New product examples involving low- and no-sugar products
• Sugar reduction strategies in formulation
• New and emerging natural sweetener ingredient options for 2025 and beyond